Hussam Kayyal

Hussam Kayyal is the Head of Go-To-Market Middle East at DefineX, bringing over 34 years of experience in leading transformative digital and commercial strategies. Throughout his career, he has excelled at developing innovative approaches that have driven success across the region.
Hussam’s entrepreneurial mindset and deep expertise in business development have led to significant achievements, including his role in establishing Cisco in Saudi Arabia in 1997, helping build the backbone of the Internet in the country. He has also served as a core advisor to the Lebanese Minister of Telecommunications, contributing to the advancement of the nation’s communication infrastructure.
A well-respected thought leader in digital transformation and fintech, Hussam is known for his insightful perspectives on industry trends, including customer-centricity and the transformation of the financial sector. His engaging speaking style and passion for innovation have made him a frequent speaker at conferences and events, where he captivates audiences with his forward-thinking insights.
He has also shared his expertise in live television interviews with reputable media outlets, inspiring and motivating audiences with his dynamic and accessible approach to complex industry topics.