
- Insights
- Telecommunication
- Case Study
Next-Generation Order Management: Elevating Data Center Services for a Leading Telco

BUSINESS CHALLENGE
A leading telecommunications provider faced with inefficiencies and high operational costs in its order and workforce management processes for data center services due to outdated legacy systems. Key issues included:
- Manual product management across multiple scenarios due to undefined workflows, leading to inefficiencies and increased operational burden.
- An overly complex product catalog with 16,000 product offers, causing significant redundancy and complicated service delivery.
- Limitations of the existing workforce management system, preventing it from adapting to new business requirements.
- Inability to sell data center services through the marketplace channel due to system-level performance issues.
- Fragmented workflows and delays caused by field teams relying on separate applications for trouble and order management.
HOW WE HELPED
DefineX executed a structured and tailored transformation plan to modernize the order management system, enabling a seamless transition from legacy applications to a modern, flexible architecture aligned with the latest Telco frameworks. Key actions included:
- Implemented TM Forum global standards, including eTOM for process optimization, SID-based data modeling for structured data standardization, and a pattern-based approach to simplify and optimize the complex product catalog.
- Developed a modern Pricing Engine to streamline pricing strategies and drive optimization.
- Enabled business agility by rearchitecting 200+ order management processes using a centralized BPMN tool and modular workflows.
- Delivered a high-performance single-page web application, providing users with an intuitive, streamlined experience.
- Designed and deployed the Operate Manager module for fast and efficient operational tracking of order processes.
- Established a scalable, cost-effective, cloud-native architecture, supporting future business agility.
RESULTS ACHIEVED
By implementing a cloud-native, scalable solution, our client achieved faster service delivery, streamlined processes, and increased agility in managing orders.
98% reduction in catalog complexity, consolidating product offers from 16,000 to 389.
Eliminated manual tracking of 600+ sub-processes through full system-based monitoring, increasing transparency and reducing operational overhead.
Seamless marketplace integration, enabling successful launch of data center services and targeted marketing campaigns to attract new customers.
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