DefineX Blog - Team Definex
Build Long-Lasting Relationships with Your Credit Card Customers by Leveraging Extrinsic Benefits
Turkish banks are playing in the Premier League of the credit card industry, both in terms of technology infrastructure and the innovative products and services they offer to their customers. For instance, while BNPL is gaining popularity in the global banking industry, Turkish banks have been enabling their customers to make installment payments through credit cards since 1998.
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From a Neglected Segment to a Major Trend: Creating User Experience for Corporate Customers
Corporate customers are a significant source of revenue for banks, accounting for more than 60% of their income. Despite this, most banks have chosen to prioritize the consumer segment in their digitalization efforts as some C-level KPIs have been the number of digital customers.
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A New RPA Center of Excellence Approach for Global Companies
81% of multinational companies invest in Robotic Process Automation (RPA) technology to achieve their financial savings targets [1]. Why? Because developing an RPA bot and integrating it on the UI side is easy.
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How to Master Discovery for Better Agile Management in Your Technology Projects
Discovery is the entire scope and process identification work undertaken before starting your technology projects to ensure a smoother process in an agile approach. I will briefly explain why we need a discovery phase.
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How to Prevent Your Agile Project from Turning into a Waterfall
Embarking on the journey of building a digital banking venture is a hot topic locally in Turkey (where we have been operating for many years as a digital consultancy company) and internationally for investors.
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For Banks, Excellence In Digital Sales Is Not As Unreachable As You Think
Banking is one of the areas where innovation, disruption, and customer experience have been at the forefront. The changing nature of customer demands and competition coming from the fintechs are the two important forces which are shaping the banking industry today.
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Where is the financial industry heading? Highlights from Money 20/20
Last week me and a couple of my colleagues from DefineX headed out to Amsterdam for one of fintech’s biggest events, the Money 20/20 Europe conference, an event that is considered as a platform for showcasing the latest innovations around financial services and the ideas shaping the future of Money.
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Dear Banks, Do You Really Need a Separate Credit Card Application?
Well, I think you do not! It is not easy to get into these discussions, because it would call into question the raison d'être of the structures within the banks. But if we don't discuss the matter, if we don't talk based on data and facts then we'll all be exhausted. So let me explain it in my own way, and you can do as you wish, of course.
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Enhance User Experience to Elevate Sales
Over the past decade, “user experience (UX)” has shifted from being just a buzzphrase to a major business agenda. Regardless of the industry or the company size, almost every enterprise is making UX investments to deliver seamless experiences and stay relevant to customers. Many executives
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Exploring Uncharted Waters for Digital Banking Ventures
Embarking on the journey of building a digital banking venture is a hot topic locally in Turkey (where we have been operating for many years as a digital consultancy company) and internationally for investors.
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